New Message Center notifications for detecting an increase in Crawl Errors

When Googlebot crawls your site, it’s expected that most URLs will return a 200 response code, some a 404 response, some will be disallowed by robots.txt, etc. Whenever we’re unable to reach your content, it shows you Crawl errors section of Webmaster Tools (even though it might be intentional and not actually an error). C

It shows Message inbox

like:

You can use the email forwarding feature to receive these alerts in your inbox.

For More information go to http://googlewebmastercentral.blogspot.com/

Server headers codes

Following server header codes

1. 200 OK
2. 301 Moved Permanently
3. 302 Found
4. 304 Not Modified
5. 307 Temporary Redirect
6. 400 Bad Request
7. 401 Unauthorized
8. 403 Forbidden
9. 404 Not Found
10. 410 Gone
11. 500 Internal Server Error
12. 501 Not Implemented

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How to Optimize PDF Documents for SEO

Use a text based PDF creator

Update the document Title

complete the document properties

link to the PDF file from the home page

Optimize the content in the PDF file

Place links in the PDF file

Include links to home page in the PDF file



Resource: Searchmar.com

Checklist for SEO/WEB

There is big check list whenever deals in SEO and Webmarketing

Domain and URLs

Domain Age
Redirection: Site.com redirect to www.
Keywords use in domain
No underscores in filenames
At least registration for domain for 5 years
site should works in multiple browsers
Displays Logo & company name clearly on the website
Clean, clutter-less design
Low usage of animated graphics
Targets intended audience
Easy to navigate all services or products pages
No horizontal scrolling on the website
Contact no. should appear on the site
use skip on flash
Pages formatting
Site should works in variety of resolutions
Correct robots.txt file
Declare doctype in HTML
Validate HTML
Don't use frames
Alt tag usage on images
Custom 404 error page
Robots.txt non-user pages
Nofollow non-important links
Validate CSS
Check broken links
Page size less than 50K
Proper site hierarchy
Title reflects page info and heading
Proper bulleted list formats
Minimal use of tables
Links to Home page
No new window links

Google Reader Track Changes on "Feedless" Sites

If you think that your site not track changes without feed. Now its possible through Google Reader. Create custom feed for those site which don't have available feeds.

The process is same to your google reader account. Please add your url of the site into Google Reader's. Google will visit your website to monitor changes and updates then it publish. Search Engine Jounral

Benefits of Social Networking

Benefits of an online social networking and social community are many. All type of businesses use networks and social community like facebook, twitter and many others. These are connected to their customers and interact to their brand as well. Social Media help to focused points of interest.

First, You have to indentify your business goals then you can enter in social media marketing.

Create and share new content
Provide best community to your customers
Get feedback and ideas from your customers
Increase traffic memebrs or users for your product or services
Monitor the online conversations surrounding your brand or business


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Social Media Platform Checklist

Facebook

Community mindset: connect
Primary demographic: 25 to 45
Ideal fit for: entertainment, lifestyle brands, and non-profits
Biggest opportunity: using ads to build fans
Biggest challenge: few appreciate Facebook advertising
Metrics: fans, comments, likes, wall posts
Helpful tools: Lexicon, ad interface, applications, analytics, connect, etc.


MySpace

Community mindset: connect
Primary demographic: 15 to 25
Ideal fit for: music and entertainment
Biggest opportunity: providing music samples
Biggest challenges: noisy; losing market share quickly
Metrics: friends, favorites, groups, impressions
Helpful tools: Open Platform, MyApps, MySpace Toolbox

LinkedIn

Community mindset: connect
Primary demographic: 35 to 55
Ideal fit for: service providers, industry associations
Biggest opportunity: creating thought leadership via Q&A and Groups
Biggest challenge: time commitment
Metrics: profile connections, best answers, group members, discussions
Helpful tools: Applications, Salesforce plug-in

Blogs

Community mindset: create
Primary demographic: 35 to 55
Ideal fit for: technology
Biggest opportunity: develop thought-leadership
Biggest challenge: requires significant resources over time
Metrics: feed subscribers, comments, Technorati score, pingbacks, inbound links, visibility in search engines
Helpful tools: WordPress plug-ins


Twitter

Community mindset: create (microblogging)
Primary demographic: 35 to 45
Ideal fit for: service industry
Biggest opportunity: customer service, consumer insight, sales and marketing
Biggest challenges: noisy; reliability issues; platform limitations
Metrics: followers, @ replies, retweets, direct messages, custom hashtags
Helpful tools: BingTweets, TweetBeep, TweetDeck, HootSuite, CoTweet, Mr. Tweet, Twitalyzer, blog plug-ins


YouTube

Community mindset: vote
Primary demographic: 25 to 45
Ideal fit for: big brands and entertainment
Biggest opportunity: creating viral content (e.g., United Breaks Guitars)
Biggest challenges: noise; conversions
Metrics: views, comments, subscribers, ratings
Helpful tools: TubeMogul, YouTube Insight