Benefits of Social Networking

Benefits of an online social networking and social community are many. All type of businesses use networks and social community like facebook, twitter and many others. These are connected to their customers and interact to their brand as well. Social Media help to focused points of interest.

First, You have to indentify your business goals then you can enter in social media marketing.

Create and share new content
Provide best community to your customers
Get feedback and ideas from your customers
Increase traffic memebrs or users for your product or services
Monitor the online conversations surrounding your brand or business


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Social Media Platform Checklist

Facebook

Community mindset: connect
Primary demographic: 25 to 45
Ideal fit for: entertainment, lifestyle brands, and non-profits
Biggest opportunity: using ads to build fans
Biggest challenge: few appreciate Facebook advertising
Metrics: fans, comments, likes, wall posts
Helpful tools: Lexicon, ad interface, applications, analytics, connect, etc.


MySpace

Community mindset: connect
Primary demographic: 15 to 25
Ideal fit for: music and entertainment
Biggest opportunity: providing music samples
Biggest challenges: noisy; losing market share quickly
Metrics: friends, favorites, groups, impressions
Helpful tools: Open Platform, MyApps, MySpace Toolbox

LinkedIn

Community mindset: connect
Primary demographic: 35 to 55
Ideal fit for: service providers, industry associations
Biggest opportunity: creating thought leadership via Q&A and Groups
Biggest challenge: time commitment
Metrics: profile connections, best answers, group members, discussions
Helpful tools: Applications, Salesforce plug-in

Blogs

Community mindset: create
Primary demographic: 35 to 55
Ideal fit for: technology
Biggest opportunity: develop thought-leadership
Biggest challenge: requires significant resources over time
Metrics: feed subscribers, comments, Technorati score, pingbacks, inbound links, visibility in search engines
Helpful tools: WordPress plug-ins


Twitter

Community mindset: create (microblogging)
Primary demographic: 35 to 45
Ideal fit for: service industry
Biggest opportunity: customer service, consumer insight, sales and marketing
Biggest challenges: noisy; reliability issues; platform limitations
Metrics: followers, @ replies, retweets, direct messages, custom hashtags
Helpful tools: BingTweets, TweetBeep, TweetDeck, HootSuite, CoTweet, Mr. Tweet, Twitalyzer, blog plug-ins


YouTube

Community mindset: vote
Primary demographic: 25 to 45
Ideal fit for: big brands and entertainment
Biggest opportunity: creating viral content (e.g., United Breaks Guitars)
Biggest challenges: noise; conversions
Metrics: views, comments, subscribers, ratings
Helpful tools: TubeMogul, YouTube Insight

What is Real Time Search?

Real time search shows you instant information on the internet. If you want to know what is happening in the world right now, These information you can get through search of social media, microblogging sites twitter etc.

These can be text updates, videos, audio, clips, images, message update, text message, instant mesage, email etc. And Real time search is very important.

Google Universal Search

Universal Search:

Data from multiple databases news, video, images, local and book search engines among those it gathers from crawling web pages.

Search Engine Optimization (SEO) Keywords Density Calculate

SEO Keywords Density: Is the part of Search Engine Optimization. This is term of search engine optimization uses on page optimization. First selection of the keywords to promote on the Website. After Selection of the keywords for website. You have to create meta tags title, description and keywords. When we select keywords to promote on the page, We have to take care of website page url, content of the page heading tag, if there is any image on the page then we should put alt tag and Keyword density etc. Keyword implementation in the content page called keyword density. How many time keyword run on single page. What type of percentage we should use in the page.

Its calulation of the page content and keywords which we are using in the page.

For example a page about Sending Flowers to India where keyword Sending Flowers to India is used 4 times and there are 400 words, then the keyword density is

(4*4/400)*100 i.e. 4%.

Example:

Total word count in one page = 400
Sending Flowers to India used 4 times in Content and 4 words in phrase
The density = 4*4/400*100 = 4%

Articles benefits

Writing articles best way of generating traffic on the website and increase brand popualrity. Its help to generate good and targeted visitors on the website in very small time. Its help to improving get good ranking results in the search engines. If you get good ranking results in search Engines, traffc on the website. Your sale would defenately increase. This can possible if the article is interesting, well written and useful for others. Articles should be relevance to their market and if they get benefit from it defenatly they will go to your website.

After writing articles submit it good articles directories where you will get good page rank for your website. Directories will generate back link for your website which can help you get good result in the search engines.


Process: to promote your website through articles:
Write articles on topic which you want to promote.
Put Your website link on the articles so reader move to your website.
Articles should be relevance of your website and reader take interest of it.

Press Release

Press release is written communication which aims to provide best information for specific event or Services etc.


We should follow these notes while any Press Release.


1) Purpose of the Press Release

Introduce a new product or services?

Promote a particular event?



2) Target Audience: Think about target audience who would be interested?

School, College, institute, organizations, hospitals, Hotel, travel, Childern,
Youth, old people


3) Headline : This is most important part of press release and you think what should exactly write


4) Body - In which you can include notes in paragraphs. These paragraphs can be one or two.


5) Information: Your Contact details

Phone No.
Address
Email Id
Website address
You can include photo