See your website analytic report which can help you more popular and high conversions and increase business leads. Identity best keywords for your business which will convert traffic on the website and increase business leads or queries. Decide your target audience from where customer are visit on the website. What types of the keywords they are using and reach on your website. Are these keywords generating business or not?. Keywords selection is very important part of business becuase these keywords help to increase your business. Create these pages and include content which is help to generate ranking in the search engines. Customer will land on your website through these targeted keywords. Once your website getting ranking or results in the search engines, see your website analytic report from where visitors are coming according to geographic etc. Are those visitors genearate leads or not. If you are getting business or leads through those visitors then you can optimise your website according to audience. It can help to increase your business through search engine Optimiation in 2009.